Looking over modern sites like Kogan, Myer or most modern clothing brands, all have a few things in common the way their stores function, respond to user input and mostly, represent a FOMO (fear of missing out) feature.
FOMO apps (for Shopify, Woocommerce, Squarespace etc) and plugins, can all have a positive affect on smaller sales on stores, due to inducing the fear of people missing out on great items, purely as they see their getting sold.
A great example within Australia of this, is Kogan.
Hangout on the site enough, and you’ll see the ‘Someone in Ballarat purchased a [INSERT PRODUCT HERE]’ banner on the bottom, which depending on the customer and what their looking for, can make them answer their curiosity and click on the product.
Once they’re on the product page, it comes down to a need or a want situation and then depending on the customer, they may just grab it ‘because I need this”, on top of the product they came there to look for.
This works great for stores that sell Primary products that can pair well with accessories or complementing products. Like fashion stores, tech stores or health and beauty shops. Correctly implemented, this idea can increase some sales of your products.
Used incorrectly, then this add on can be more of a pain and an eyesore, with the app firing off 5000 times a minute, and can impact the reputation of your site. As a merchant (or communicating this to your developers) is a definite must when you don’t want to bombard people with ‘extra stuff’ on your site. This can impact UI, or block other crucial elements or even products depending on your layout.
I navigated around Kogan’s site more, and then found the message AGAIN after the first page I went to. Looking at Samsung Phones.
The key here? Experiment. See what works for your specifically. However, if you aren’t seeing the immediate returns, don’t throw away the towel straight away. TRY DIFFERNT TIMES. Or maybe change how often the pop up shows up and where? I personally, don’t like it on every single damn page I go to.
And some FOMO apps can also exaggerate the purchases as well (Steve may have brought that Galaxy S9, but it could have been days ago JUST because I deciced to go to the Samsung page to see what was there). Truth is also key… How convenient I get a pop up as soon as I navigate to the Samsung page for a Samsung product that EXACT moment….
Other apps, can also suggest things on your checkout experience, or the actual product purchasing experience and be implemented right on the page.
So Good luck, experiment with the experience, and hopefully FOMO apps can benefit your store and enhance your buyer’s experiences.